Selective Professional Alpha Keratin No.1 Pre-Treatment Shampoo 500ml BLACK15 improves elasticity and reduces breakageAmino

improves elasticity and reduces breakageAmino Acids – support internal hair repair and enhance flexibilityBotanical Extracts and Natural Oils – nourish the cuticle

leaving the product to soak for one minute to allow the bespoke formula to absorb into curl strands and scalp

cleanses and gives flat strands volume that's touchably soft

Targets specific spots with 4-in-1 wrinkle care

leaving hair frizzy

Selective Professional Alpha Keratin No.1 Pre-Treatment Shampoo 500ml BLACK15 improves elasticity and reduces breakageAminoPrepare hair for professional smoothing and straightening services with Selective Professional Alpha Keratin No. 1 Pre Treatment Shampoo 500ml. As the essential first step in the Alpha Keratin system, this professional deep cleansing shampoo thoroughly purifies the hair and scalp by removing styling residue, mineral deposits and everyday impurities, leaving the hair perfectly prepared for technical treatments. Formulated with Fision Kera Veg18 (plant